MOCAtv, which launched October 1, 2012, is a new, online contemporary art video channel, and a digital extension of the education and exhibition program of The Museum of Contemporary Art, Los Angeles (MOCA). MOCAtv is the first and only dedicated art channel to be part of YouTube’s original channel initiative announced October 2011, and one of fourteen new, original channels that make up YouTube Education, a collection of more than 700,000 videos on a wide range of educational topics from math to science, history to geography. MOCA is the first contemporary art museum to associate with a major media company in an online video-programming venture of this scale, and the new channel features curated and original videos to educate and engage the global, online audience about contemporary art and its intersection with film, video, music, performance, comedy, and more.