While attending the Rhode Island School of Design, Shepard Fairey created the “Andre the Giant has a Posse” sticker campaign, which would evolve into a cultural phenomenon called “Obey Giant.” Using graffiti techniques mixed with art concepts and graphic design elements, Fairey has been feeding the frenzied masses with a wholesome diet of “Andre the Giant has a Posse.” What began as a group of printed stickers has erupted into a growing cult following with wrestler Andre the Giant’s head as the deity. Seemingly Big Brother-esque and followed sometimes with the words “Andre the Giant has a Posse,” or “Obey Giant,” Fairey’s Obey Giant series is seeping into the collective unconscious of art and graffiti aficionados throughout the world. His body of work has extended in the past decade from the city streets to Swindle Magazine, Obey Clothing and shows at the Holly Solomon Gallery, Jonathan Levine Gallery and the New Museum of Contemporary Art employing street as well as gallery tactics to present his work to the public.
